LinkedIn OptimizationJun 23, 20264 min read
LinkedIn Open-to-work settings that work — for Marketing Managers
If your LinkedIn is getting impressions but no DMs, the bottleneck is almost always open-to-work settings that work. Fix that first; everything downstream gets easier.
Why this section matters
LinkedIn's recruiter search heavily weights open-to-work settings that work when matching candidates to open roles, especially for marketing manager searches. Getting it right pulls inbound interest from companies you'd otherwise have to cold-apply to.
Before & after
- Before: vague title, no keywords, generic verbs.
- After: Marketing Manager · specialty + outcome, in the searchable format recruiters filter on.
15-minute fix checklist
- Write the headline as: <role> · <specialty> · <quantified outcome>.
- Move your best result into the first line of About — most readers don't expand.
- Replace one generic skill with a niche one and confirm endorsements still surface.
- Add a Featured item with a real artifact (post, deck, repo) — not a banner.
Run your profile through the free LinkedIn Score tool to get a 0–100 grade with line-by-line rewrites.
Recommended next action
Take the next concrete step — it's free, takes under a minute, and gives you a real score to act on.
Score your LinkedIn free