LinkedIn OptimizationJun 23, 20268 min read
LinkedIn Skills & endorsements that get past filters — for Marketing Managers
Skills & Endorsements That Get Past Filters is the highest-leverage 30-minute fix on your LinkedIn. Below is the checklist plus before-and-after examples.
Why this section matters
LinkedIn's recruiter search heavily weights skills & endorsements that get past filters when matching candidates to open roles, especially for marketing manager searches. Getting it right pulls inbound interest from companies you'd otherwise have to cold-apply to.
Before & after
- Before: vague title, no keywords, generic verbs.
- After: Marketing Manager · specialty + outcome, in the searchable format recruiters filter on.
15-minute fix checklist
- Pin the strongest project to Featured with a one-line outcome caption.
- Trim Skills to 12; recruiters filter on the top 5.
- Add a CTA line in About: 'Open to <role types>. Best way to reach me: <channel>.'
- Replace your photo if it's >3 years old or the lighting is rough — credibility cost is real.
Run your profile through the free LinkedIn Score tool to get a 0–100 grade with line-by-line rewrites.
Recommended next action
Take the next concrete step — it's free, takes under a minute, and gives you a real score to act on.
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