LinkedIn OptimizationJun 23, 20269 min read
LinkedIn About section that earns interviews — for Marketing Managers
If your LinkedIn is getting impressions but no DMs, the bottleneck is almost always about section that earns interviews. Fix that first; everything downstream gets easier.
Why this section matters
LinkedIn's recruiter search heavily weights about section that earns interviews when matching candidates to open roles, especially for marketing manager searches. Getting it right pulls inbound interest from companies you'd otherwise have to cold-apply to.
Before & after
- Before: vague title, no keywords, generic verbs.
- After: Marketing Manager · specialty + outcome, in the searchable format recruiters filter on.
15-minute fix checklist
- Rewrite your headline as: role · specialty · outcome.
- Add the 10 keywords recruiters actually filter on.
- Rewrite your About section's first two lines — that's all that shows before "see more".
- Pin three Featured items that prove results.
- Turn on Open to Work for recruiters only.
Run your profile through the LinkedIn Score tool to get a 0–100 grade with line-by-line rewrites.
Recommended next action
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